How do people find out about Websites? |
- 90% from links from other sites
- 85% from search engines
- 65% Word of mouth
- 64% from magazines and newspapers
|
What's a search engine? |
A search engine is a computer that reviews (and ranks in an order) the content of Websites.
If a person enters 'golf' into a search engine, that person will be shown a list of sites to visit that contain the word golf. As an example, Yahoo! (the most popular search engine on the Internet) has 2,066,797 Web pages to choose from when 'golf' is searched for. |
How do we let people know of the site? |
Links - being linked to a site that has a lot of, and/or related, visitors can attract visitors over to your site.
Examples of the reciprocal links we will try to establish are with:
• Suppliers.
• Clients.
• Sites of interest.
Search Engine submission - up to 85% of all Websites are found after a search engine request.
Structure of the site - the text and meta tags (meta tags are special areas hidden within a site that hold key words that search engines find) should hold all words that are relevant for your site. |
How do people find out about Websites? |
 |
What is the primary way you discover new Websites? |
Method |
% of users surveyed |
Search Engines |
46.0 |
Word of Mouth |
20.3 |
Random Surfing |
19.9 |
Magazines |
4.4 |
By accident |
2.1 |
Newspapers |
1.4 |
Television |
1.4 |
Email |
1.2 |
Banner ads |
0.9 |
Other |
19.9 |
Don't Know |
0.7 |
Radio |
0.4 |
|
Most effective methods of finding Websites.. |
Method |
% of users surveyed |
Search Engines |
3.35 |
Opt-In Email |
3.34 |
Offline Advertising |
3.04 |
Press Release |
3.00 |
Banner Advertising |
2.85 |
Discussion forums |
2.83 |
Sponsorships |
2.61 |
Newsgroups |
2.46 |
Strategic linking |
2.44 |
Spam |
1.83 |
|
What Stops People Buying Online? |
Barrier |
Level of Significance |
Pricing |
77% |
Potential return hassles |
67% |
Credit card concerns |
65% |
Privacy issues |
58% |
Navigation difficulty |
35% |
Time to receive orders |
25% |
|
How consumers find ecommerce sites |
Gender of first time buyers |
Women |
Men |
56% |
44% |
Ages of first time buyers |
Age Group |
Percent |
Under 30 |
14.5% |
30-39 |
25.4% |
40-49 |
29.7% |
50-59 |
21% |
Over 60 |
9.4% |
|
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